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Email Marketing with Bonnie Morata of The List Lab

If you’ve been around here a while, you know I believe in outsourcing every element of business that we can.  As business owners, we are pulled in 100 different directions and time is too precious to spend on tasks that don’t NEED our attention.  But as we know, we can grow faster when we hand over pieces of our business to someone else.  Beautiful, right?

That’s why I love Bonnie Morata and her membership called The List Lab.  She is an expert an email marketing and provides templates for weekly emails.  I just know that you all would love to hear from her and learn how you can outsource another thing and save even more time!email marketing tips for outsourcing

A Little Bit About Bonnie

Bonnie Morata is a business strategist, entrepreneur, creator of The List Lab, and momma. Like you, she’s just a gal that enjoys working but is focused on doing so from a place of rest and inner-alignment.

Her superpower is “vision weaving” meaning nothing gets her more excited than a big idea in need of a step-by-step plan to give it life. She also has a knack for taking complicated concepts and reframing them in a way that is digestible, useful, and kinda fun.


Amy:  Hi Bonnie!  What is your background?

Bonnie: Oh gosh! My background is not linear at all. I started out in commercial real estate and in my first role, I was very much an entrepreneur. I created a previously non-existent job description that focused on client happiness through events. I started dabbling in graphic design because I wanted to make cute invite emails and event materials. From there I began educating myself about email marketing best practices to increase the attendance of these events. That was about 8 years ago now!

With the exception of a Digital Marketing certificate, I am 100% self-educated in marketing and business. Well, I should not say self-educated — I’ve taken several online courses. After a while, I became tired of Googling and just wanted streamlined answers to my questions.

Each phase has been a stepping stone to what I offer now — a content membership. It’s continually growing into the ultimate vision I have for it as more than just a tool, but a community for heart centric entrepreneurs.

Amy: You seem passionate about helping small businesses.  What mistakes do you most often see businesses making and what tips do you have?

Bonnie: Yes!! Entrepreneurs hold a very special place in my heart and are the focus of my work. A common mistake I see entrepreneurs make, and it’s a pattern I have to continuously correct myself, is obsessing over the small details that will not make or break a business. This perfectionist behavior is a symptom of fear — fear of failure, visibility, success…you name it. So my best advice is to do mindset work from day one and every day after.

Amy: Most of us realize the importance of an email list but a lot of us still struggle with it.  What advice can you give?

Bonnie: It all comes back to mindset. And I want to address two common hang-ups about email. Number one is trying to appeal to everyone with too many options. You only need one offer, one opt-in, and one welcome email sequence to be successful.

Yes, many established entrepreneurs have multiple opt-ins for multiple offers. That works for them and it’s important to acknowledge that they also have a team and time behind them. Focus will always bring better results when you are a solopreneur or working with a small team.

The second thing is that entrepreneurs are worried about being “spammy” and refrain from sending regular emails. This one drives me nuts because I know that they have big hearts and brains to share with their community — who by the way literally asked to receive emails when they opted in.

So send the weekly email. If people don’t want to receive it, they’ll unsubscribe and everyone can move on.

Amy: I’ve found a lot of entrepreneurs can’t afford to hire when they are first starting out, what simple ways can they still outsource?

Bonnie: Templates! There is an abundance of templates available now — from legal contracts and websites to my own content membership, The List Lab. Templates are the best option for the DIY entrepreneur who wants to have a stellar online presence and save a ton of time while working with a small budget.

Amy: Bonnie, Where can we find you?  Are you on social media?

Instagram: @bonnie.morata

If you’d like to learn more about Bonnie and email marketing, check out her training for the 5 Simple Secrets of An Effective Email Strategy and The List Lab.